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Patients are fast becoming a key piece in the AR optimization puzzle. Watch ZOLL® Data Systems and HBMA have a timely conversation about the future of the patient financial experience. Jonathan Wiik, author of Healthcare Revolution: The Patient is the New Payer and Healthcare Revolution: Helping Providers Get Paid in an Era of Uncertainty and Juli Forde, recognized revenue cycle management expert, will share insights into the financial challenges patients pose for providers and how to create greater revenue certainty in this era of rapid change.   

In this one-hour webinar, you’ll learn about: 

  • Case studies and the latest research on the patient as payer 
  • Actionable strategies you can employ to obtain fair and optimal reimbursement 
  • How to move beyond aggressive financial policies toward more productive, patient-centric approaches 
  • Ways the healthcare industry can offer innovative strategies to help patients navigate and fulfill financial responsibilities associated with their own care 

To learn more, watch the webinar recording now.

Watch the Recording

About the Speaker

Juli Forde’s career in emergency medicine reimbursement began more than twenty years ago as Practice Administrator for a large multi-site emergency physician group in North Texas. Juli was a founder of and served as Senior Vice President of Operations for Nicka and Associates. Juli pairs coding and compliance expertise with innovative insights into emerging reimbursement models and post discharge care opportunities. Most recently, she has served as the Chief Marketing Officer for Gryphon Healthcare and President of Rev4ward. Today, Juli serves as Director of Strategic Partnerships for ZOLL Data Systems. Juli has served on committees for the American College of Emergency Physicians (ACEP), the Emergency Department Practice Management Association (EDPMA), and the Urgent Care Association (UCA). She is currently a member of the Board of Directors of EDPMA and is one of a select few non-physician members of the ACEP Coding and Nomenclature Committee. Juli is a nationally known speaker on emergency medicine coding and reimbursement issues. Her speaking engagements include the National Association for Freestanding Emergency Center's annual conference, EDPMA’s Solutions Summit, and ACEP’s Scientific Assembly. Juli is a proud graduate of the University of Texas and lives in McKinney, Texas with her daughters Bethany and Abigail.

Juli Forde
Director of Strategic Partnerships,
ZOLL Data Systems

About the Speaker

Experienced healthcare industry expert with background in acute care, insurance, and HIT, with an extensive background in revenue cycle assessment and transformation. Thought leader and published author of the books, “Healthcare Evolution: Helping Providers Get Paid In An Era of Uncertainty”, and "Healthcare Revolution: The Patient is the New Payer.

Jonathan Wiik
MHA, MBA, Principal of Healthcare Strategy,
TransUnion Healthcare