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Josh Weiss

Josh Weiss
Josh Weiss served as the national Director of Public Relations for Rural/Metro Corporation, a leading national provider of private ambulance and fire protection services, and as Director of Communications and Public Affairs for American Traffic Solutions, a national leader in traffic safety cameras. For nearly 20 years he has worked with hundreds of external and internal clients including public and private companies in the healthcare and technology industries, government municipalities, police and fire Departments, and community organizations to build positive brands and manage reputations. In 2012 he launched his own firm, 10 to 1 Public Relations, based on the philosophy that it takes 10 good things to be said about a company to equal one bad. Because it’s only a matter of time before a negative story occurs (legitimate or false), it’s essential to build up a good will bank to protect and inoculate a company.

Recent Posts

How to Manage a Media Crisis – Part 4: External Communications with Reporters & the Public

Josh Weiss | Apr 17, 2018
In some ways, talking to patients, agency partners and the public through the media is the easiest part of a crisis. It’s also one of...
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How to Manage a Media Crisis – Part 3: Communicating with Impacted Patients & Partner Agencies

Josh Weiss | Apr 3, 2018
The hardest and most important communications you have to handle during a crisis is to set the right tone and be responsive when sharing...
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How to Manage a Media Crisis – Part 2: Communicate to Your Staff

Josh Weiss | Mar 20, 2018
In Part 1 of this four-part series we focused on simplifying and clarifying your goals as a formal statement that all parties can focus...
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How to Manage a Media Crisis – Part 1: Simplify & Clarify Your Message

Josh Weiss | Mar 6, 2018
Ready. Fire. Aim. That’s how too many EMS agencies handle a crisis. They respond before they know what their message is, and they end up...
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5 Ways to Turn Your ZOLL Purchase into a Feel Good News Story

Josh Weiss | Aug 1, 2017
So your agency just spent a lot of money purchasing new equipment to go on the ambulance. Why not put a bow on it and throw a party?...
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How Agency PIOs, Spokespeople Can Put a Positive Spin on a Negative Story

Josh Weiss | Mar 9, 2017
As public-safety and EMS agencies, we get asked tough questions all the time. But some of the toughest questions come from reporters...
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