How to Manage a Media Crisis – Part 4: External Communications with Reporters & the Public
In some ways, talking to patients, agency partners and the public through the media is the easiest part of a crisis. It’s also one of the...
How to Manage a Media Crisis – Part 3: Communicating with Impacted Patients & Partner Agencies
The hardest and most important communications you have to handle during a crisis is to set the right tone and be responsive when sharing...
How to Manage a Media Crisis – Part 2: Communicate to Your Staff
In Part 1 of this four-part series we focused on simplifying and clarifying your goals as a formal statement that all parties can focus on...
How to Manage a Media Crisis – Part 1: Simplify & Clarify Your Message
Ready. Fire. Aim. That’s how too many EMS agencies handle a crisis. They respond before they know what their message is, and they end up...
5 Ways to Turn Your ZOLL Purchase into a Feel Good News Story
So your agency just spent a lot of money purchasing new equipment to go on the ambulance. Why not put a bow on it and throw a party?...
How Agency PIOs, Spokespeople Can Put a Positive Spin on a Negative Story
As public-safety and EMS agencies, we get asked tough questions all the time. But some of the toughest questions come from reporters that...