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Juli Forde Smith, Director, ZOLL Data Systems
Juli Forde is a national revenue cycle expert proven in finding solutions that foster success and create strong ROI, increased market share, and profitability. With a focus on innovation required to shift from fee for service to value, Ms. Forde currently serves as Director of Strategic Partnerships for ZOLL Data Systems. She is a nationally known speaker and author on emergency medicine coding and reimbursement issues. Ms. Forde has hosted HFMA webinars, been quoted by HealthLeaders magazine and is a frequent contributor to several national media outlets. She serves in a variety of committee roles for the American College of Emergency Physicians (ACEP), the Emergency Department Practice Management Association (EDPMA), and the Urgent Care Association (UCA). Juli is currently a member of the Board of Directors of EDPMA and is one of a select few non-physician members of the ACEP Coding and Nomenclature Committee.