Christa Lassen-Vogel, Senior Manager, ZOLL Data Systems

Christa Lassen-Vogel the Senior Manager of Communications & Brand Strategy at ZOLL Data Systems. She is a veteran healthcare marketer specializing in branding, innovation, and customer-centric content. Motivated by a strong desire to connect customer needs with meaningful solutions, she takes pride in immersing herself in her audience’s experience in order to provide authentic, valuable information and insight. Prior to joining ZOLL Data Systems, Christa was instrumental in the growth and success of several early-stage SaaS companies, an international nonprofit, and in developing a comprehensive education and wellness program for people living with chronic disease. She has crafted successful product concepts and brand strategies for global consumer and B2B enterprises, named products from surgical devices to oatmeal, and was the award-winning creative force behind numerous print and television campaigns.